The Only Insurance Sales
Training That Guarantees
Results—Or You Don't Pay.

Train your entire team to quote, pivot, and close life and health—without doing the coaching yourself.

 Trusted by 130+ Agencies

Our Mission: To Decommoditize the Insurance Industry

Insurance isn't just about policies and premiums—it's about
protecting what matters most to your clients.

We believe every agent should be equipped with the skills and confidence
to transform insurance from a commodity purchase into a meaningful
relationship built on trust, expertise, and genuine care.

trainwell is for agency owners who
are tired of…

 
Being the only one quoting life
 Buying training no one finishes
 Running team meetings that don't move production
 Watching reps avoid multiline conversations
 Onboarding new hires with zero structure
If you're stuck managing all the production yourself, trainwell was built for you.

One system. Everything your team needs to sell with confidence.

The Core Path (12 modules)

Short, structured sales foundations for every producer and CSR

Weekly Live Coaching + Roleplay Calls

$100 rewards for volunteers + private coaching

Role-Based Masterclass Tracks

6-month sequence for team, 11-month sequence for agents

AI George

On-demand AI sales coach that helps with pivots, objections, emails

Progress Tracking & Usage Dashboard

See exactly who's doing what

Private Onboarding Call

Private Onboarding Call

60-Day Results Guarantee

Results guaranteed or your money back

Your First 60 Days With trainwell

1

Complete onboarding → assign team seats

Set up your team's access and establish baseline metrics

2

Everyone completes the Core Path + unlocks role-based training

Structured learning path tailored to each team member's role

3

Attend weekly calls, use AI George, and track production
 in your career

Ongoing support and performance monitoring for continuous improvement

It's not a library. It's a performance system.

Guaranteed Results in 60 Days
— Or You Don't Pay

If your team follows the trainwell system and doesn’t either write their first life or health policy, or increase their life and health production by at least 25% in 60 days
we'll refund you in full.

To Qualify for the Guarantee:
  • Complete all 12 Core Path modules
  • Attend 4 live coaching calls
  • Complete 2 master classes
  • Log 5 real customer conversations using the Golden Script
  • Submit your production baseline during onboarding
  • Attend onboarding call

Choose Your Plan

MOST POPULAR

Starter Plan

$297/mo

  4 seats (1 agent + 3 team members)
  Full Core Path (12 Modules)
 Roll Based Masterclasses
 AI George
 Progress Tracking and Usage Dashboard
 Private Onboarding Call
 60 Day Guarantee

Unlimited Plan

$397/mo

 Unlimited Team Member Seats
  Full Core Path (12 Modules)
 Roll Based Masterclasses
 AI George
 Progress Tracking and Usage Dashboard
 Private Onboarding Call
 60 Day Guarantee

Private Coaching

$1,497/month

  Everything in Unlimited Plan
  Plus: 3 private one-on-one calls with George every month
  Ongoing direct messaging support
* Application only *

What Agents Are Saying About trainwell

"I have seen over the past

2 months using trainwell our P&C production has doubled and my team is excited about the consistency the program has brought us in our daily routine. Once again George THANKS

for reaching out to me."

– Sean Johnsen, Agent

"I can’t even begin to describe the amount of time A.I. George has saves our team between researching coverage questions, providing advice or word tracks on how to overcome an objection, or helping draft an email for staff that may not be “Word Smiths”. Highly Recommend!"

– Ryan Kill

"trainwell has been a game changer for my team! Just a few months in my team has written more life and disability then they ever have. Very great quick hitting videos that you can watch on demand from a top office in the country. I would highly suggest getting your team on trainwell."

– Mitch Valentine, Presidents Club Agent

"I’m very impressed with the format and effectiveness of the training. One of my new team members sold 3 life apps in the last 3 days, crediting what she learned from trainwell. AI George is also an awesome resource. Highly recommend to any agent!"

– JR Orenstein, Presidents Club Agent

"trainwell has been an invaluable resource for our sales training. My team appreciates the video training, as they are concise, focused, and offer insights from a team member's perspective. As a new agent, it's exactly what we needed to hit the ground running."

– Madison Peterson, Agent

Watch the Results in Real Time

Write your awesome label here.

Agency Wrote More Life Policies In 3 Months Than In Entire Agency Years

Ken shares how trainwell has transformed his business with AI George

Write your awesome label here.

Team Member Writes 2 Life and 1 Disability in First 2 Weeks Of Working

Skye wrote 24 policies in her first month using the trainwell system

Write your awesome label here.

Team Member Gets An Appointment from AI Georges Response

AI Georges answer to customer question scores an appointment

Write your awesome label here.

Agent Increases Production by Over 50% Using trainwell

Team Member went from writing 10-12 apps per month and is now writing 25-30 apps per month

Want the same results?

Not Sure Which Plan Is Right?

Book a call with George and we'll walk through your team's structure and production goals.

No Guesswork. Just a
System That Produces.

 Trusted by 130+ Agencies

Available Plans

Quick links

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