You Don’t Understand Price
This course will empower you to overcome price objections and close more deals by focusing on the value you provide. By the end, you will have the skills and confidence to navigate price conversations effectively, ensuring that price becomes a tool for closing sales rather than a barrier.
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Key Learning Outcomes
- Gain a deep-rooted understanding of how price perceptions are formed.
- Rewire your thinking about price to enhance your sales effectiveness.
- Learn to sell the value of your products rather than just the price.
- Understand the importance of addressing price early in the sales conversation.
- Discover the benefits of a price-forward selling approach.
- Develop the ability to sell in any rate environment, whether competitive or not.
- Master the art of recommending more coverage to demonstrate greater value.
- Learn from real-life examples and industry experts on handling price objections.
- Enhance your confidence in presenting higher prices and justifying their value.
- Apply practical techniques to shift customer focus from price to value.
Course Content
